Site Manager & Website Optimization Specialist

Marcelo

With over five years in the iGaming industry, Marcelo has over five years of experience managing and optimizing over 20 casino and sportsbook websites across global markets. Formerly a web optimization Manager for international gaming websites, he combines in-depth regulatory research, UX analysis, and data-driven insights to produce accurate, trustworthy content. Marcelo holds a bachelor’s degree in Management Information Systems from the Federal University of Minas Gerais (UFMG). He’s committed to transparent reporting and responsible gambling education, ensuring all reviews and guides help users make informed, safe decisions for fair play.

0 articles written | Seen less than a day ago | Author since 2025

Marcelo’s Professional Experience

Game Lounge

Editorial & Organic Growth Specialist

Sep 2025 – Present

Driving organic growth through diverse strategies by optimizing visibility, engagement, and overall performance across the Canadian market while ensuring consistent content quality and brand integrity.

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Growth Leads

Product Owner

Nov 2023 – Aug 2025

Driving organic growth through comprehensive strategies by enhancing visibility, performance, and engagement. Ensuring top-quality content optimization, impactful off-page initiatives, and consistent brand excellence.

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Betsson

Site Manager

Oct 2022 – Sep 2023

Worked closely with cross-functional teams to optimize user experience, leveraging analytics and performance insights to drive continuous website improvements and measurable results.

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Leo Vegas

Search Strategist

Nov 2021 – Oct 2022

Experienced in managing and optimizing website performance through effective Authority building. Focused on driving visibility and traffic across international markets, while applying a data-driven and strategic approach to website management.

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Marcelo’s Education and Certifications

Anti-Money Laundering Certified

Leo Vegas

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Exercising Leadership

Harvard University - EdX

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Marcelo's Latest Posts

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