SBC Finalizes Contract and Buys the Canadian Gaming Summit

SBC has just announced their Canadian Gaming Summit Acquisition from its former joint owners Canadian Gaming Association and MediaEdge Communications.

Updated on 04/02/2026

SBC has just announced their Canadian Gaming Summit Acquisition from its former joint owners Canadian Gaming Association and MediaEdge Communications.

The official decision was made last May and the final formal steps of the acquisition have been finalized earlier this week.

CGS’s history goes over 25 years

The Canadian Gaming Summit (CGS) is now a top-recognized prestigious iGaming and Sports Betting event, boasting over 25 editions of conferences and networking.

CGS invites over 2,000 software developers, the best online casinos, affiliates, payment providers and other iGaming entities to join this 3-day event held in Canada, where all the participating parties and stakeholders have a chance to network and attend talks and lectures on iGaming topics, innovations and way-forwards.

To New Beginnings

Founder and CEO of SBC Rasmus Sojmark have remarked how purchasing CGS is ‘transformational’ as it fits just right in expanding their growing portfolio of iGaming events within the area, as they currently already have leading events in both US and Latin America.

Canadian Gaming Summit will be taken to wider and new horizons as Sojmark also remarks how they will continue to build and excel for what is already a top-notch Canadian gaming conference. In fact, he just made a public announcement through social media that he was “happy to chat with European iGaming companies about expanding to that Market.”

More about SBC

SBC is an events organizer that manages leading iGaming and sports betting events all across the world – creating a solid B2B network from major companies and stakeholders.

The company’s portfolio currently includes a summit in Malta, Barcelona, North America, and Latin America, with the latest addition being Canada.

Top Gaming providers in Canada are fervent attendees at the CGS conference in Canada

Gambling Awareness: Staying in the Green

At CanadaCasino, we believe that the best way to enjoy online gaming is to stay informed and in control. In the Canadian market, gambling should always be viewed as a form of paid entertainment, much like a movie ticket or a hockey game—never as a source of income.

The Golden Rules of Responsible Play

To keep your experience positive, we recommend following the Lower-Risk Gambling Guidelines developed by the Canadian Centre on Substance Use and Addiction:

Set a Hard Budget: Only wager what you can afford to lose. Once that “entertainment fund” is gone, it is time to log off.
Time Management: Use your phone or casino tools to set session timers. It is easy to lose track of time when you’re on a roll.
Avoid “The Chase”: Trying to win back losses is the most common pitfall. Accept a loss as the “cost of play” and walk away.
Play Sober and Focused: Never gamble when you are stressed, upset, or under the influence of alcohol or substances.

If you ever feel that gambling is no longer just entertainment, it’s important to know that help is available. Independent organizations like GambleAware provide free, confidential advice, tools, and support for anyone looking to understand their gambling habits better or seek professional help.

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Marcelo de Morais Russo Site Manager & Website Optimization Specialist

Marcelo is an Editorial Specialist specializing in the iGaming sector, with over five years of experience managing and optimizing more than 20 casino and sportsbook websites across global markets. He has worked with leading operators, where he focused on transparent, data-driven content strategies that promote responsible gambling. His expertise spans Web Optimization management, product coordination, and operational efficiency, ensuring consistent performance and compliance.