LeoVegas proudly announces the launch of its first ever game studio

By Chika Anene
Published 07/05/2021

On Monday the 3rd of May, LeoVegas graced the online casino world with news about the launch of its very own game studio.  

The renowned online casino took to Twitter earlier this week to inform an online audience about its first ever game studio, Blue Guru Games.

LeoVegas plans to use its new creation, which was bred through the company’s entrepreneurial platform, LeoVentures, to drive innovation and create exclusive games for the LeoVegas site — while simultaneously offering games to other operators.

CEO of LeoVegas, Gustaf Hagman, stated that the company plans to draw from its data and experience when creating games that aspire to satisfy Leovegas’ customers.

Competitive advantage

“[…]We will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time,” said Hagman.     

The new game studio’s very first games are expected to be released later on in 2021, and will add to LeoVegas’ already thriving collection of games from over 60 game providers. 

In the next 24 months, the operator plans to produce at least 20 games through Blue Guru Games. 

Source – https://www.leovegas.com/en-row/popular

Cost Effective

According to the major operator, the creation of Blue Guru Games is a bold step towards being able to “cost effectively control a larger share of the gaming industry’s value chain”.

LeoVenture has, in addition to investing in its new game studio, also invested in CasinoGrounds, Pixel.bet, and SharedPlay, as well as recently acquiring the sports betting company Expekt