Close to Half of Canadians Dislike Current Gambling Ad Commercials

A polling recently released by IPSOS tells how 48% of Canadians do not like the current advertising commercials for gambling.

Updated on 04/02/2026

A polling recently released by IPSOS, a social data research platform, tells how almost half of the Canadians do not like the current advertising commercials for gambling.

Aim of the Study

The amount of online casino players has increased drastically over the past years in Canada, with the last revenue from May 2022 to June 2022 marking a $2.68bn in value. With THE new province-specific markets on the rise, such as Ontario and upcoming Alberta, Canada is putting more focus to bring the online casino money home, rather than offshore.

That is why commercial ads for gaming have become even more abundant and even more market-specific. To attract more casino players to play through locally authorized bodies. Still, are these commercial ads serving their purpose? Having 48% of Canadians disliking the new ads marks how this approach does not seem to satisfy the motif.

Result specifics

IPSOS polls show how 63% agree with the placement of ads, 21% strongly agree whilst 21% slightly agree that there should be a limit in the number of gambling ads. IPSOS highlighted how Canadians are now more vocal against encouraging gambling – and they voice this through their social media.

When it comes to ads enjoyability, 49% from Alberta Province do not find these enjoyable, neither do a 36% in Atlantic Canada. A generic 54% across age group between 18-24 year olds also say that they do not appreciate nor enjoy gaming commercials.

About Canada Casino Licensing

The topmost recognized licensing bodies in Canada are the Malta Gaming Authority, UK Gambling Commission and Gibraltar Licences. In Canadian provinces like Ontario, the gaming authority is – The alcohol and Gaming Commission of Ontario (ACGO) , which is strictly provincial.

All the reviews of online casinos on our site are properly licensed as per Canadian standards.

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Author

Marcelo de Morais Russo Site Manager & Website Optimization Specialist

Marcelo is an Editorial Specialist specializing in the iGaming sector, with over five years of experience managing and optimizing more than 20 casino and sportsbook websites across global markets. He has worked with leading operators, where he focused on transparent, data-driven content strategies that promote responsible gambling. His expertise spans Web Optimization management, product coordination, and operational efficiency, ensuring consistent performance and compliance.