Betsson Fined €2.4M Fine By Finalnd for Ad Breaches

Betsson, a subsidiary company of BML Group, has just been fined a hefty sum of €2.4M by the Finnish authority.

Updated on 04/02/2026

Betsson, a subsidiary company of BML Group, has just been fined a hefty sum of €2.4M by the Finnish authority.

The Finnish National Police Board has fined the company as it went against the Finnish Lotteries Act – which clearly states that betting companies should be locally licensed in order to market their products in Finland.

The fine was given in light of the fact that BML has produced a series of marketing material that directly targets the Finnish audience. The series of advertisements promote the sale of gambling services, and this is

Several warnings

The Finnish Government issued several warnings to BML Groups, where the latter has produced some changes in relation to the marketing channels it has used to market directly to mainland Finland.

Still, such changes didn’t change the outcome much, as Betsson’s advertising content remained present consistently in Finland’s online channels as the police board proceeded to issue the conditional fine last April.

The €2.4M fine is conditional and can be appealed in the meantime. The decision will set into force on the 3rd of June.

Gambling Laws in Canada

Canada’s 10 provinces have different Gambling regulations – with provinces like Ontario, Saskatchewan and Alberta having their very specific body of laws regarding gambling.

Overall, the casinos in Canada we review can market their products to Canada’s mainland in most provinces – with a few different specifications, such as bonus mentions and vocabulary restrictions in some provinces.

You can read more on the topic on our dedicated page: Gambling Laws and Regulation in Canada

Gambling Awareness: Staying in the Green

At CanadaCasino, we believe that the best way to enjoy online gaming is to stay informed and in control. In the Canadian market, gambling should always be viewed as a form of paid entertainment, much like a movie ticket or a hockey game—never as a source of income.

The Golden Rules of Responsible Play

To keep your experience positive, we recommend following the Lower-Risk Gambling Guidelines developed by the Canadian Centre on Substance Use and Addiction:

Set a Hard Budget: Only wager what you can afford to lose. Once that “entertainment fund” is gone, it is time to log off.
Time Management: Use your phone or casino tools to set session timers. It is easy to lose track of time when you’re on a roll.
Avoid “The Chase”: Trying to win back losses is the most common pitfall. Accept a loss as the “cost of play” and walk away.
Play Sober and Focused: Never gamble when you are stressed, upset, or under the influence of alcohol or substances.

If you ever feel that gambling is no longer just entertainment, it’s important to know that help is available. Independent organizations like GambleAware provide free, confidential advice, tools, and support for anyone looking to understand their gambling habits better or seek professional help.

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Author

Marcelo de Morais Russo Site Manager & Website Optimization Specialist

Marcelo is an Editorial Specialist specializing in the iGaming sector, with over five years of experience managing and optimizing more than 20 casino and sportsbook websites across global markets. He has worked with leading operators, where he focused on transparent, data-driven content strategies that promote responsible gambling. His expertise spans Web Optimization management, product coordination, and operational efficiency, ensuring consistent performance and compliance.